HubSpot

Marketing at a glance
NB Nathan General Manager
Workspace
NB Nathan Barnes General Manager The whole picture. On schedule, at risk, and what it is worth. AB Archie Barnes Production Manager What to build, in what order, at which station, and what will stop him. GB Grant Barnes Sales Manager The order book, the dealer channel, and how the integration actually works. DB Dallas Barnes Marketing Manager Campaigns, enquiries, and where the demand is coming from.
Persona is a lens, not a lock. Switching changes the dashboard and the landing page; it never hides a row.
HubSpot Source: HubSpot. Read-only summary. HubSpot remains the system of record for CRM and marketing. The Platform reads from it and writes four things back to it.
Deal 46050540
Webbline Agriculture Ltd — FencePro Mule-V / UltraGlide RS
Closed won · $25,900 · source Trade press · created 20 Aug 2026 · SO-26-1196
Open deals
194
$5.40m in the pipeline
Won this month
41
$1.59m
Enquiries this month
158
28 from web forms
Marketing qualified
76
48% of enquiries
Campaign pipeline
$15.0m
across 10 campaigns
Machines scheduled
163
from HubSpot deals

Deal pipeline by stage

HubSpot
625 deals

Campaign performance

HubSpot
Twelve months
CampaignChannelSendsOpensClicksEnquiriesDealsWonPipeline
Kinghitter Australia awareness Active · since Dec 25 Kinghitter Paid social 30,988 13,002 2,488 246 115 54 $2.90m
Dealer co-op advertising Active · since Oct 25 Kinghitter Print + radio 32,371 13,334 2,741 270 114 56 $2.78m
Fencing contractor nurture Active · since Oct 25 FencePro Email 31,954 12,154 2,488 200 81 33 $2.15m
Hooper civil contractor outreach Complete · since Feb 26 Hooper Direct + LinkedIn 16,217 5,535 935 73 35 14 $2.07m
FencePro Ultra G4 launch Active · since Jan 26 FencePro Email + paid social 22,349 8,844 1,691 145 67 29 $1.63m
Aitchison drill demonstration days Active · since Apr 26 Aitchison Event + email 14,148 5,657 964 61 28 12 $1.04m
Spring parts and service reminder Active · since Jun 26 FencePro Email + SMS 10,859 3,891 766 78 34 13 $901k
Rock spike extractor upsell Active · since May 26 FencePro Email 11,663 4,354 821 60 29 12 $731k
Maxam mower pre-season Complete · since Mar 26 Maxam Email + print 15,375 5,668 815 64 29 13 $413k
Fieldays 2026 follow-up Active · since Jul 26 Kinghitter Email + event 6,955 2,734 438 33 15 5 $369k

Enquiry to order to production

HubSpotPlatform
Marketing demand on the left, the production schedule on the right
Enquiries
1,230
twelve months, all sources
Deals created
625
51% of enquiries
Deals won
315
50% of deals
Orders on the book
95
linked to a HubSpot deal
Machines scheduled
163
65 already in production

The last two steps are the Platform's, not HubSpot's. A deal that closes becomes an order in HARMONiQ, the order becomes a build order on the production calendar, and the date that build order calculates goes back onto the deal. That is the loop Dallas has never been able to see the end of.

Enquiry to order by source

HubSpot
SourceEnquiriesDealsWonOrdersConversion
Fieldays 2026 188 93 48 10 25.5%
Website form 185 81 35 1 18.9%
Phone 182 70 30 1 16.5%
Email campaign 177 86 43 8 24.3%
Dealer referral 175 74 29 1 16.6%
Paid social 169 82 37 3 21.9%
Trade press 154 70 32 2 20.8%

Deal source by brand

HubSpot
BrandEnquiriesWhere they come from
FencePro FencePro 483 Email campaign 79 · Website form 78 · Trade press 74
Kinghitter Kinghitter 549 Fieldays 2026 91 · Phone 90 · Email campaign 80
Maxam Maxam 64 Paid social 12 · Fieldays 2026 12 · Website form 12
Hooper Hooper 73 Trade press 13 · Dealer referral 12 · Phone 10
Aitchison Aitchison 61 Paid social 13 · Fieldays 2026 12 · Phone 11

Integration with HubSpot

EntityDirectionRecordsLast runStatus
Companies ↓ into the Platform 55 7 Sep 19:29 OK, no change
Contacts ↓ into the Platform 117 7 Sep 19:29 OK
Deals and deal stages ↓ into the Platform 625 7 Sep 19:29 OK
Marketing campaign performance ↓ into the Platform 10 7 Sep 18:29 OK
Form submissions and enquiries ↓ into the Platform 1,230 7 Sep 19:29 OK
Deal stage on order confirmation ↑ into HubSpot 0 7 Sep 18:52 OK
Build completion date onto deal ↑ into HubSpot 0 7 Sep 18:52 OK
Serial and despatch date onto contact ↑ into HubSpot 0 7 Sep 18:04 OK